Born in 1920’s Texas, Farah originally served as an American workwear brand crafting well constructed and durable clothing. During the 1970’s however, Farah saw it’s UK re-birth where the brand played a key part in the style of Mods, Casuals, and the indie music scene. Today, Farah is considered quintessentially British, focussing on providing men with the right clothes from which they can confidently create their own style. Each season consistently offers a thoughtful line-up of both updated classics and trend-led pieces.